Work

Case studies

A closer look at how I work with founders, personal brands and businesses, from the strategy to the content.

Thumbnail for Katy Leeson’s podcast, I Shouldn’t Say This But

Personal brand, podcast & Substack

Katy Leeson

Former MD of Social Chain, founder of Courageous and public speaker

The challenge

Katy had previously worked with an agency, but when she decided to relaunch her podcast, I Shouldn’t Say This But, alongside her Substack, she needed someone who could work with her one-to-one.

What I did

We redefined Katy’s two key audiences and gave each one its own job:

  • Leaders and founders on LinkedIn and the podcast, to open up speaking opportunities.
  • Younger leaders and managers on Substack, to build a new stream of income.

Everything positions Katy as a leading female business consultant for high-growth companies, helping them grow without founders losing themselves or their staff along the way. The content focuses on work-life blend and growth without losing your values, and we’re now adding behind-the-scenes and Katy’s lifestyle.

Early results

90K+ combined audience

800 average monthly podcast listeners

11K on her best-performing post

We’ve only just started working together, so there’s plenty more to come.

See Katy’s content

Nick Freeman, known as Mr Loophole

Personal brand, TV appearances & community

Nick Freeman “Mr Loophole”

Founder of Freeman & Co, Sunday Times columnist and media commentator

The challenge

Nick had very little social presence. He was active on X, and his YouTube was only used for long-form recordings of his TV appearances. He wanted to build a presence that reinforced the Mr Loophole brand and continued to establish him as a go-to media personality.

What I did

We built Nick a presence across Instagram, TikTok, Facebook, LinkedIn and YouTube, alongside X:

  • Content planning for his team to film, from his “Nick Says” opinion pieces to “Ask Nick” legal questions.
  • Editing every video with strong hooks, and clipping up his TV and radio appearances.
  • Captions, community management and monthly reporting, all in Nick’s voice: opinionated, but never offensive.

Results

1.5M+ views across Instagram, Facebook and TikTok in six months

620K impressions on a single post on X

3.8x growth in his Facebook following

Across Instagram, Facebook and TikTok, his audience nearly doubled in six months.

See Nick’s content

Emma Neville, founder of This Is Me, holding a sign at her annual party

Newsletter, website copy & resources

Emma Neville

Founder of This Is Me, a women’s health community

The challenge

Emma had built a strong social audience but had no newsletter, and nowhere to share longer-form content. She also wanted to own her community, away from the platforms.

What I did

This Is Me began as a safe space for women to talk about menopause and has grown into a wider women’s health community. I write everything in Emma’s voice:

  • A monthly newsletter curating Emma’s thoughts, recommendations and resources.
  • One-off emails, from ticket sales for her annual party to community surveys.
  • Website copy, blogs and resources for her new website.

Results

35% average open rate, against a 20% industry average

9% average click rate, against a 1.2% industry average

2.8x growth in her subscriber list

Her best newsletter so far hit a 73% open rate.

Let’s have a chat

Tell me where you are and where you want to be, and we’ll work out the right next step together.

Work with me